Armand McCoy

Armand McCoy is a strategic communications leader with nearly 15 years of experience developing innovative, insight-driven campaigns across industries ranging from consumer goods, governmental, tourism to non-profits and education. He currently serves as Executive Director of Lindsey + Asp, the award-winning, student-powered advertising and pr firm housed within the University of Oklahoma’s Gaylord College, where he is also a faculty member in Strategic Communication. Positioned at the intersection of youth culture and academia, Armand leads a diverse team of emerging professionals, helping brands navigate generational shifts and cultural change.

Before joining OU, Armand held senior leadership roles at Trifecta Communications, developed marketing campaigns, initiatives, and creative for various clients. He is a Past President of the Oklahoma City Advertising Club, Vice-Chair of the American Advertising Federation’s National Education Executive Council, and serves on the National Advertising Review Board.

Armand is likely training for his next ultramarathon or exploring life off the beaten path when he's not teaching, consulting or advising